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Why metaphors lead students astray, while clarity gets them in
For this newsletter edition, this meme says it all. (JK, if you want to see our reasoning, see below. But … the meme does stand.) Can we translate this…
Feb 1
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Why metaphors lead students astray, while clarity gets them in
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January 2023
How to get students to get feedback, love feedback, and use it to improve
Surprisingly, feedback is a big pitfall in the essay-writing process. As essay coaches, we’ve seen essays go off track all the time — the issue is that…
Jan 25
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How to get students to get feedback, love feedback, and use it to improve
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14 ways to make the most of the Additional Info section
Here’s the secret to the Common App’s Additional Info section: have students write the Additional Info section last → it is a space for anything at all…
Jan 18
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14 ways to make the most of the Additional Info section
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How to write a powerful Activities List
We need to get students to stop treating the Activities List as an afterthought. Admissions officers definitely don’t. Thanks for reading The Apply…
Jan 11
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How to write a powerful Activities List
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The best generic essay structure for college essay supplements
This newsletter will take you through 4 easy steps for getting students to write a killer “Describe an Activity” essay (ie: most college supplemental…
Jan 4
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The best generic essay structure for college essay supplements
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December 2022
How to write the "why us" essay
Applicants tend to do poorly on “Why Us” essays — filling them with platitudes; showing only a cursory level of research (ex: praising US News…
Dec 7, 2022
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How to write the "why us" essay
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November 2022
How to structure the common app essay
In last week’s newsletter, we discussed the #1 thing people miss in their essays. Spoiler alert: students tend to write about what happened to them, not…
Nov 16, 2022
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How to structure the common app essay
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The biggest essay myth: Telling your story
College essays are not the place to "just tell your story." It's not that “tell us your story” is wrong. It’s just severely misleading. If you’ve read…
Nov 9, 2022
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The biggest essay myth: Telling your story
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The best Common App Essay Prompts and why
Take this week’s newsletter with a grain of salt. The choice of essay prompt matters little next to getting students to brainstorm their experiences and…
Nov 2, 2022
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The best Common App Essay Prompts and why
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October 2022
A powerful way to prove intellectual curiosity
Two weeks ago, our newsletter shared how (surprisingly) important the Personal score is to students’ chances of admission. We followed-up last week with…
Oct 20, 2022
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A powerful way to prove intellectual curiosity
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The #1 Question to Ask High Performers
Most college applications read flat. We know students aren’t the same. But it sure seems like it from many applications: similar academics, similar…
Oct 12, 2022
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The #1 Question to Ask High Performers
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How colleges calculate the Personal Score
Most students underestimate the power of their essays to get admitted. As we shared in last week’s newsletter, they usually think academics mostly…
Oct 6, 2022
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How colleges calculate the Personal Score
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