Surprisingly, feedback is a big pitfall in the essay-writing process. As essay coaches, we’ve seen essays go off track all the time — the issue is that…
Here’s the secret to the Common App’s Additional Info section: have students write the Additional Info section last → it is a space for anything at all…
We need to get students to stop treating the Activities List as an afterthought. Admissions officers definitely don’t. Thanks for reading The Apply…
This newsletter will take you through 4 easy steps for getting students to write a killer “Describe an Activity” essay (ie: most college supplemental…

December 2022

‍Applicants tend to do poorly on “Why Us” essays — filling them with platitudes; showing only a cursory level of research (ex: praising US News…

November 2022

In last week’s newsletter, we discussed the #1 thing people miss in their essays. Spoiler alert: students tend to write about what happened to them, not…
College essays are not the place to "just tell your story." It's not that “tell us your story” is wrong. It’s just severely misleading. If you’ve read…
Take this week’s newsletter with a grain of salt. The choice of essay prompt matters little next to getting students to brainstorm their experiences and…

October 2022

Two weeks ago, our newsletter shared how (surprisingly) important the Personal score is to students’ chances of admission. We followed-up last week with…
Most college applications read flat. We know students aren’t the same. But it sure seems like it from many applications: similar academics, similar…
Most students underestimate the power of their essays to get admitted. As we shared in last week’s newsletter, they usually think academics mostly…

September 2022

In our last newsletter, we discussed how colleges score applications. Here, we’re doing a deeper dive on the Academic Score – an evaluation that…