For this newsletter edition, this meme says it all. (JK, if you want to see our reasoning, see below. But … the meme does stand.) Can we translate this into non-meme terms? Students can increase their chances of admission by up to 10% by writing clear, straightforward essays that focus on their potential. And yet, in large part due to influencers and social media, they keep messing it up by going for flowery writing and metaphors.